1. In a small bowl, combine warm milk, yeast, and 1 tablespoon of sugar. Let sit for 5–10 minutes until foamy.

2. In a large mixing bowl, combine remaining sugar, melted butter, egg, and salt. Add the yeast mixture.

3. Gradually stir in flour until a soft dough forms. Knead for 5–7 minutes until smooth and elastic.

4. Place dough in a greased bowl, cover, and let rise in a warm place until doubled in size (about 1 hour).

5. In a separate bowl, mix softened cream cheese, powdered sugar, and vanilla until smooth.

6. Once dough has risen, roll it out into a 10×14-inch rectangle.

7. Spread the cream cheese mixture evenly over the dough, then top with diced strawberries or jam.

8. Roll up tightly from the long side and cut into 12 equal slices.

9. Place rolls in a greased 9×13-inch pan. Cover and let rise again for 30–40 minutes.

10. Preheat oven to 350°F (175°C) and bake for 20–25 minutes or until golden brown.

11. Whisk together glaze ingredients and drizzle over warm rolls before serving.