Tired of the same old desserts that leave your family underwhelmed? You’re not alone! As a dessert enthusiast and baker for over a decade, I’ve seen countless sweet treats come and go, but these Gooey Golden S’mores Rolls have consistently stolen the show at every gathering. These heavenly spirals of joy combine the nostalgic campfire flavors of s’mores with the comfort of warm, fresh-baked rolls for a dessert experience that’s simply magical.
Hi, I’m Emma, the heart behind GusRecipes, and these S’mores Rolls hold a special place in my heart. I created them during a rainy weekend when my kids were disappointed about canceling our camping trip. The moment these rolls emerged from the oven golden, gooey, and fragrant with toasted marshmallow their disappointed faces transformed into pure delight. That’s the magic I hope to share with you!
In this recipe guide, I’ll walk you through choosing the best ingredients, share my foolproof preparation method, and offer variations to make these S’mores Rolls your own signature dessert. Let’s create something truly unforgettable together!
Why These Gooey Golden S’mores Rolls Work
These Gooey Golden S’mores Rolls aren’t just another dessert they’re a game-changer for your sweet tooth repertoire:
- Uses simple pantry staples you likely already have
- Can be prepared ahead and baked when guests arrive
- Perfect for both casual family nights and special celebrations
- Combines childhood nostalgia with sophisticated flavors
- Delivers that irresistible gooey texture with minimal effort
Choosing the Right Ingredients for S’mores Rolls
Best Components for S’mores Rolls Success
The magic of these Gooey Golden S’mores Rolls lies in quality ingredients that work together harmoniously. For the best texture and flavor, opt for high-quality chocolate with at least 60% cocoa content. This creates that perfect melt while adding depth to the overall flavor profile.
Buying Tips
Look for fresh marshmallows that are soft and pliable stale marshmallows won’t melt properly. When selecting graham crackers, the fresher the better for that distinctive honey-sweet crunch that defines the s’mores experience.
Substitutions
No graham crackers? Digestive biscuits or even ginger snaps can work beautifully. For a dairy-free option, coconut oil can replace butter in equal amounts without sacrificing that rich mouthfeel.
Ingredients & Prep for Gooey S’mores Rolls
Dough Essentials
- Room-temperature butter for easy incorporation
- Activating yeast properly in warm (not hot) milk
- Sifting flour for lighter, fluffier rolls
Filling Ingredients
- High-quality chocolate chips or chunks
- Fresh, soft marshmallows
- Crushed graham crackers
- Brown sugar for caramelization
- Cinnamon for warmth and depth
Glaze Components
- Heavy cream creates the perfect consistency
- Pure vanilla extract for authentic flavor
- Fine quality powdered sugar for smoothness

Looking for more inspiration? Check out my Pinterest for stunning dessert ideas that will make your mouth water!
Step-by-Step S’mores Rolls Cooking Instructions
Pre-Cooking S’mores Rolls Prep
- Start with room temperature ingredients for best dough development
- Carefully activate yeast in warm milk with a pinch of sugar
- Mix dough until it passes the “window pane test”—stretching thin enough to see light through it
- Allow proper rising time (about 1-1.5 hours) in a warm, draft-free area
Cooking Method for S’mores Rolls
- Roll dough into a rectangle approximately 16×12 inches
- Spread butter, then layer with chocolate, marshmallows, and graham cracker crumbs
- Roll tightly from the long edge and cut into 12 equal pieces
- Place in buttered baking dish with space between each roll
- Allow second rise (30 minutes) before baking
Doneness Check for Perfect S’mores Rolls
The rolls should reach an internal temperature of 190°F and appear golden brown on top. Marshmallows will be bubbly and lightly toasted.
Resting and Serving S’mores Rolls
Allow rolls to rest for 5-10 minutes after baking to set the filling. This prevents the gooey center from being too runny and makes serving easier.
Pro Tips for Perfect S’mores Rolls
Avoiding Dry S’mores Rolls
- Brush rolls with butter before baking for a soft, tender crust
- Don’t overbake remove when just golden for maximum gooeyness
- Cover with foil if browning too quickly
Tool Recommendations for S’mores Rolls
- Dental floss for clean, precise cutting of unbaked rolls
- Digital thermometer for checking internal temperature
- Ceramic baking dish for even heat distribution
Storage & Reheating S’mores Rolls
Store completely cooled rolls in an airtight container up to 3 days. Reheat individual rolls in microwave for 20 seconds or entire pan (covered with foil) at 300°F for 10 minutes.
Flavor Variations for Gooey S’mores Rolls
Seasonal S’mores Twist
Add pumpkin spice to the dough in fall, or peppermint extract and crushed candy canes during the holidays.
Dietary Adaptations
- Gluten-Free: Use 1:1 gluten-free flour blend with 1 tsp xanthan gum
- Vegan: Substitute plant-based butter and marshmallows
Global Flavor Inspirations
| Variation | Added Ingredients | Special Touch |
|---|---|---|
| Mexican Hot Chocolate | Cinnamon & cayenne | Orange zest glaze |
| French Banana S’mores | Sliced bananas | Caramel drizzle |
| Italian Hazelnut | Nutella swirl | Chopped hazelnuts |
| Japanese Matcha | Matcha powder in dough | White chocolate chips |
Serving Suggestions for S’mores Rolls
These Gooey Golden S’mores Rolls shine when paired thoughtfully:
- Serve warm with a scoop of vanilla ice cream for the ultimate indulgence
- Balance sweetness with fresh berries on the side
- For brunch, pair with a strong coffee or hot chocolate
- Create a dessert board with various dipping sauces (caramel, chocolate, raspberry)

FAQs About S’mores Rolls
Can I make these S’mores Rolls ahead of time?
Yes! You can prepare the rolls up to the point of the second rise, then refrigerate overnight. Let them come to room temperature for 30 minutes before baking.
My marshmallows disappeared during baking. What happened?
They likely melted completely into the dough. Try using larger marshmallow pieces and checking your oven temperature with an external thermometer.
Can I freeze these S’mores Rolls?
Absolutely! Freeze completely cooled rolls individually wrapped in plastic, then stored in a freezer bag for up to 2 months. Thaw overnight in the refrigerator and warm before serving.
Conclusion
There’s something truly magical about pulling a pan of these Gooey Golden S’mores Rolls from the oven the irresistible aroma of toasted marshmallows, melted chocolate, and buttery dough coming together in perfect harmony. They’re more than just a dessert; they’re an experience that brings people together.
I hope these rolls become a new tradition in your home just as they have in mine! Don’t forget to tag @GusRecipes when you share your creations on social media I’d love to see your take on this family favorite.
Now it’s your turn preheat that oven and get ready to experience dessert bliss!
Print
Gooey Golden S’mores Rolls: Best Dessert Ever!
- Total Time: 25 mins
- Yield: 6 rolls 1x
- Diet: Vegetarian
Description
Soft, golden rolls filled with gooey marshmallow, melted chocolate, and graham cracker crumbs a warm, bakery-style twist on classic campfire s’mores.
Ingredients
1 sheet puff pastry, thawed
1/2 cup mini marshmallows
1/2 cup milk chocolate chips
1/4 cup crushed graham crackers
1 egg, beaten (for egg wash)
1 tbsp sugar (for sprinkling)
Optional: melted chocolate or caramel for drizzling
Instructions
1. Preheat oven to 400°F (200°C) and line a baking sheet with parchment paper.
2. Unfold puff pastry sheet and cut into 6 equal rectangles.
3. Sprinkle each rectangle with chocolate chips, mini marshmallows, and crushed graham crackers.
4. Roll up each rectangle tightly and pinch edges to seal.
5. Place rolls seam-side down on the baking sheet.
6. Brush tops with beaten egg and sprinkle with sugar.
7. Bake for 14–16 minutes or until golden and puffed.
8. Cool slightly, then drizzle with melted chocolate or caramel if desired.
9. Serve warm for the ultimate gooey treat.
Notes
Use dark chocolate or Nutella for a richer flavor.
Let the rolls cool slightly before serving to avoid hot melted centers.
Store leftovers in an airtight container and reheat in the oven to crisp up again.
- Prep Time: 10 mins
- Cook Time: 15 mins
- Category: Dessert
- Method: Baked
- Cuisine: American
Nutrition
- Serving Size: 1 roll
- Calories: 290
- Sugar: 17g
- Sodium: 150mg
- Fat: 17g
- Saturated Fat: 8g
- Unsaturated Fat: 8g
- Trans Fat: 0g
- Carbohydrates: 32g
- Fiber: 1g
- Protein: 4g
- Cholesterol: 25mg
Keywords: s’mores rolls, puff pastry dessert, chocolate marshmallow pastry, easy s’mores recipe
