Tired of the same old cookie recipes that leave everyone underwhelmed? Every baker knows that feeling when you’re searching for something special to wow your friends and family. These Heart Jam Cookies are about to transform your baking reputation! These delightful treats combine buttery shortbread with sweet, vibrant jam centers that create not just a beautiful presentation but a perfect balance of flavors that melts in your mouth.
Hi, I’m Emma, the heart behind GusRecipes, and these Heart Jam Cookies have become my signature offering at family gatherings. After perfecting this recipe through countless test batches (my neighbors didn’t mind being taste-testers!), I’m confident these will become your new go-to cookie for special occasions or whenever you need a little sweetness in your life.
In this recipe guide, I’ll walk you through selecting the perfect jam, mastering the shortbread dough, achieving those picture-perfect heart shapes, and answering all your questions about storing and serving these delightful treats.
Why These Heart Jam Cookies Work Wonders for Your Baking Game
- Uses simple pantry staples you likely already have on hand
- Requires just 30 minutes of active preparation time
- Creates an impressive presentation with minimal decorating skills
- Perfect for Valentine’s Day, special occasions, or everyday treats
- Adaptable with different jam flavors for endless variations
Choosing the Right Ingredients for Heart Jam Cookies
Best Jams for Heart Jam Cookies
The jam is the star of these cookies, creating that beautiful jewel-tone center. Opt for thicker, fruit-forward preserves that won’t run during baking. Strawberry, raspberry, and apricot jams work beautifully, offering vibrant colors and complementary flavors to the buttery cookie base.
Quality Butter Matters
For Heart Jam Cookies, unsalted butter at room temperature creates the perfect texture. The high fat content in European-style butter creates an especially tender, melt-in-your-mouth cookie that elevates the entire experience.
Flour Selection
All-purpose flour works perfectly for Heart Jam Cookies, but for an extra tender crumb, consider substituting a portion with cake flour. This creates a more delicate cookie that contrasts beautifully with the jam center.
Heart Jam Cookie Ingredients & Prep
Cookie Dough Essentials
- Room temperature butter for proper creaming
- Confectioner’s sugar for a smoother texture than granulated
- Vanilla extract (pure, not imitation) for depth of flavor
- Egg yolks for richness and binding
Jam Preparation
- Raspberry jam
- Strawberry jam
- Apricot jam
- Cherry jam
Additional Items
- Heart-shaped cookie cutters (nested sizes for creating windows)
- Parchment paper for easy release
- Cooling racks for perfect texture

Step-by-Step Heart Jam Cookie Instructions
Pre-Cooking Heart Jam Cookie Prep
- Allow butter to come to room temperature (about 1 hour)
- Sift dry ingredients together to avoid lumps
- Line baking sheets with parchment paper
- Preheat oven to 350°F (175°C)
Making the Heart Jam Cookie Dough
- Cream butter and sugar until light and fluffy (3-5 minutes)
- Add egg yolks and vanilla, mixing until combined
- Gradually add flour mixture, mixing just until incorporated
- Chill dough for 30 minutes to make handling easier
Creating Heart Jam Cookie Shapes
- Roll dough to 1/4-inch thickness on lightly floured surface
- Cut equal numbers of solid hearts and hearts with center cut-outs
- Transfer to prepared baking sheets, spacing 1 inch apart
- Chill shaped cookies for 10 minutes before baking
Baking Heart Jam Cookies
- Bake solid heart bases for 10-12 minutes until edges are just golden
- Allow to cool slightly, then add 1/2 teaspoon jam to center of each base
- Place heart cut-out cookies on top, pressing gently
- Return to oven for 5 minutes to set
Pro Tips for Perfect Heart Jam Cookies
Avoiding Common Heart Jam Cookie Mistakes
- Don’t overmix the dough or cookies will be tough
- Ensure butter is truly at room temperature, not melted
- Chill dough between steps to maintain sharp heart shapes
- Use just enough jam to fill without overflowing
Tools for Heart Jam Cookie Success
- Nested heart cookie cutters in different sizes
- Offset spatula for transferring delicate cut-outs
- Piping bag for precise jam application
- Sifter for dusting with powdered sugar
Storage & Presentation of Heart Jam Cookies
- Store in single layers separated by parchment paper
- Keep in airtight container at room temperature for up to 1 week
- Freeze unfilled cookies for up to 3 months
Looking for more baking inspiration? Check out my Pinterest collection where I share my favorite seasonal baking ideas and cookie decorating techniques!
Heart Jam Cookie Flavor Variations
Fruity Heart Jam Cookie Combinations
- Raspberry jam with almond extract in the dough
- Apricot jam with cardamom-spiced shortbread
- Blackberry jam with lemon zest in the cookie base
Dietary-Friendly Heart Jam Cookie Options
- Gluten-free using a 1:1 baking flour blend
- Vegan using plant-based butter and aquafaba instead of egg
- Reduced sugar using fruit-only jam and less sugar in the dough
Seasonal Heart Jam Cookie Flavors
- Winter: Cranberry orange jam with cinnamon shortbread
- Spring: Strawberry rhubarb jam with vanilla bean cookies
- Summer: Blueberry lemon jam with lavender shortbread
- Fall: Fig jam with orange-scented cookies
| Jam Flavor | Complementary Extract/Spice | Best For |
|---|---|---|
| Raspberry | Almond extract | Valentine’s Day |
| Apricot | Cardamom | Spring gatherings |
| Strawberry | Vanilla bean | Children’s parties |
| Blackberry | Lemon zest | Elegant afternoon teas |
| Cherry | Almond extract | Christmas cookies |
Heart Jam Cookie Serving Suggestions
- Dust with powdered sugar just before serving for a snow-kissed look
- Pair with vanilla bean ice cream for a delightful dessert
- Serve alongside hot tea or coffee for afternoon treats
- Package in clear cellophane bags tied with ribbon for homemade gifts
- Create a cookie platter with various jam flavors for colorful presentation

Heart Jam Cookie FAQs
Can I make the dough ahead of time?
Yes! The cookie dough can be refrigerated for up to 3 days or frozen for up to a month. Just thaw overnight in the refrigerator before rolling and cutting.
Why did my jam run out during baking?
This usually happens if the jam is too thin or if you used too much. Try cooking down your jam slightly to thicken it before using, and make a deeper indent in the base cookie.
Can I use homemade jam for Heart Jam Cookies?
Absolutely! Homemade jam works beautifully, just make sure it’s thick enough. If your homemade jam is runny, cook it down a bit first.
How do I prevent my cookies from spreading?
Chilling is key! Make sure to chill the dough before rolling, and again after cutting the shapes before baking.
Can Heart Jam Cookies be shipped as gifts?
Yes, but package them carefully with parchment paper between layers and choose sturdier jams like apricot or thick raspberry preserves that will hold up better.
Wrapping Up Your Heart Jam Cookie Adventure
These Heart Jam Cookies aren’t just treats they’re little works of art that bring joy to everyone who sees (and tastes) them! The combination of buttery shortbread and sweet jam centers creates a perfect balance that’s impressive yet achievable for bakers of all skill levels.
I encourage you to make these your own by experimenting with different jam flavors and cookie shapes. Whether you’re baking for a special occasion or simply want to brighten someone’s day, these cookies deliver both visual appeal and delicious flavor.
Don’t forget to share your Heart Jam Cookie creations with me on social media I love seeing how you put your personal touch on my recipes! Happy baking, friends!
Print
How Heart Jam Cookies Will Sweeten Your Baking Game
- Total Time: 37 mins
- Yield: 18 sandwich cookies 1x
- Diet: Vegetarian
Description
Buttery, soft heart-shaped cookies filled with sweet fruit jam a classic, elegant treat perfect for Valentine’s Day, holidays, or gifting with love.
Ingredients
2 cups all-purpose flour
1/2 tsp baking powder
1/4 tsp salt
3/4 cup unsalted butter, softened
2/3 cup granulated sugar
1 large egg
1 tsp vanilla extract
1/2 cup strawberry or raspberry jam
Powdered sugar for dusting (optional)
Instructions
1. Preheat oven to 350°F (175°C) and line baking sheets with parchment paper.
2. In a bowl, whisk together flour, baking powder, and salt.
3. In another bowl, cream butter and sugar until light and fluffy.
4. Add egg and vanilla extract; mix until combined.
5. Gradually add dry ingredients and mix just until dough forms.
6. Roll dough out on a lightly floured surface and cut into heart shapes.
7. Use a smaller heart cutter to cut centers from half of the cookies.
8. Place cookies on prepared baking sheets and bake for 10–12 minutes until lightly golden.
9. Cool cookies completely.
10. Spread jam on solid cookies and top with cut-out cookies.
11. Dust with powdered sugar if desired.
Notes
Chill dough if it becomes too soft to cut clean shapes.
Thick jams work best to prevent leaking.
Assembled cookies soften slightly as they sit, making them extra tender.
- Prep Time: 25 mins
- Cook Time: 12 mins
- Category: Dessert
- Method: Baking
- Cuisine: American
Nutrition
- Serving Size: 1 cookie
- Calories: 170
- Sugar: 12g
- Sodium: 70mg
- Fat: 8g
- Saturated Fat: 4g
- Unsaturated Fat: 3g
- Trans Fat: 0g
- Carbohydrates: 23g
- Fiber: 1g
- Protein: 2g
- Cholesterol: 30mg
Keywords: heart jam cookies, linzer cookies, valentine cookies, jam sandwich cookies
